Monday, December 9, 2013

Digital Marketing Manager work ex - 8+years

Job Responsibilities :
  • Conceptualizing & running digital marketing strategies to acquire customers in the most cost effective manner
  • Execute and Manage regular SEO, Email Marketing, Social Media Marketing, and content Marketing
  • Introduce best practices in media plan across disciplines such as Google Ad-words, Google Analytics, LinkedIn Ads etc, and other emerging trends in digital advertising
  • Build and track conversion funnels for our website using internally used CRM as well as 3rd party tools such as Google Analytics, Mixpanel, Optimizely, and more.
  • Build and execute content strategies for blogs, social media channels, video networks, newsletters, emails, and other engagement channels
  • Work closely with third party content development as well as marketing partners.
  • Architect and implement digital marketing programs associated with key business goals including - lead generation, awareness, consideration, engagement, loyalty and conversion rates.
  • Plan and Manage Content Generation as well as publication on multiple channels.
  • Develop, adapt & execute multi-platform social media strategies, including but not limited to managing communities, editorial calendars, measuring digital footprint, building & maintaining blogger/community relationships
  • Develop social listening and learning framework to ensure customer insights are integrated into campaigns and customer engagement channels. Define and develop proof of concepts to test innovative tactics.
  • Analyze post-campaign metrics to set best practices and optimize advertising campaigns for brand awareness as well as conversion
  • Support marketing and sales teams with design and execution of marketing collateral and materials
  • Present design work to internal clients, marketing managers and senior management for review and approval
Skillsets

  • Have a RELEVANT Software Product Marketing experience of 10+ years.
  • Ready to get hands dirty in execution.
  • Understand the digital marketing space which include Media Planning, Social Media, Content, Analytics, Emailers, Designs and Customer segmentation.
  • Highly self Motivated.
  • Analytic and execution Skills across digital marketing functions such as: SEO, analytics/e-commerce funnel management, social media, and more
  • Understand web technologies (Cookies, HTML, CSS, JavaScript, A/B testing, etc.)
  • Exceptional communication skills (spoken & written)
  • Highly numerate and believe in measuring and analyzing everything you possibly can
  • Hands on with new and Out of Box ideas (can execute and manage campaigns on the same line)
  • You are passionate about building a brand in the consumer web space
  • General Personality Traits : Presentable, Articulate, Well Informed about market trends
  • Salary At Par with Industry Standard

    If you think we are talking about you, please drop email on [email protected][email protected] with Subject " Application for Digital Marketing Manager".

    See you soon.

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