Wednesday, April 18, 2012

Two Way Communication: Why Is it Required ?

Well, to start with Lets first try to find out what Communications means ? I tried digging deep, I came up with some bullets points features of an Effective Communication as:
  • The sender and receiver of information are properly matched
  • The message is communicated clearly – i.e. without misunderstanding or misinterpretation
  • Communication is made using an appropriate communication channel and/or method
  • The receiver of the communication is able to pass on any relevant and appropriate feedback (i.e. two-way communication)
There are many reasons why it is important for a business to achieve effective communication:
  • Makes successful decision making easier – decisions are based on more complete and accurate information
  • Better communication with customers will increase sales
  • Improve relationships with suppliers
Now what does a One Way communication Means? 

One Way Or Two Way Communication
One-way communication is linear and limited because it occurs in a straight line from sender to receiver and serves to inform, persuade or command.

Now to take this further to " Two Way Communication" Lets say We have two friends Alice and Bob. A two way communication can be defined as:
"Alice does originate a communication; this is heard by Bob,answered by Bob and acknowledged by Alice"
So with Acknowledgement by Alice, the interaction completes a circle of communication. It means a medium that help complete the circle also help to engage the Communicating Entities.

To summarize, Two-way communication always includes feedback from the receiver to the sender and lets the sender know the message has been received accurately.In two-way communication, communication is negotiated. Both sender and receiver listen to each other, gather information and are willing to make changes to work together in harmony. Their intent is to negotiate a mutually satisfactory situation.

Two way communication and Engagements are of course based on other variables like Timing, Media, Content Etc, also. Interaction and Two way communications are the truth behinds Ubiquitous Social Media Growth. Two Way Effective Communication is thus required for :
  • Branding Your Product
  • Interact with Customers - Feedback, Queries, Complaints, Product Reviews Etc.
  • Engaging Customers through Loyalty Programs
  • Advertising Your Product
  • Carry Out Market Research
  • And Lot more....
And How and Why SMS Conversations is best for 2 way SMS communication On On Demand CRMs like Salesforce.com ? Click here to find more


To read more about 2-way Mobile Marketing Campaigns, click here.



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