Sunday, April 29, 2012

Server Upgrade Successful - 29th April 2012



Dear All,

We have successfully upgraded our Operating System with All latest updates.. Now we have now latest updated operating system with more reliable and improved service for you.

Our service is live now.

If you face any problem, please email us on [email protected] or Tweet us @smsmagic. or @screenmagicMM

Thanks for your support.



- Customer Support @ Screen-Magic.

Saturday, April 28, 2012

SMS Magic Downtime Notification - Sunday 29th April 2012

Dear Customers,

In our continuous effort to provide secure and reliable services to our Customers, Please be informed that Screen Magic Mobile Media will be performing Up-gradation/maintenance work during the period specified below which will affect outgoing and incoming SMS traffic.

Type: Server OS Upgrade

Customer Impact: High

Date: Sunday, April 29th, 2012

Time: 11:00AM to 13:00PM (IST,Indian Standard Time)

Impacted Services: SMS Magic App on Salesforce , SMS Magic Customer Portal

Description: We are upgrading various OS softwares for better performance and enhanced security.
We apologize for the inconvenience, and will keep you updated with the latest developments if need arises.


Kind Regards,

SMS Magic Team
[email protected]




For more information on SMS Magic Interact, go to 


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Friday, April 27, 2012

Rise of Mobile BaaS and Future Ahead

The most recent trend in app development has been "backend as a service."  When it comes to an average developer to deliver support with server stacks and storage, data migration middleware managements, these services make possible things like authentication, push notifications, in-app purchases and other services that consumers take for granted.
After Software as a Service (SaaS), Infrastructure as a Service (IaaS) or Platform as a Service (PaaS), "Backend as a Service" (BaaS) is the new trend. BaaS companies provide easily integrated cloud-based backends for mobile app developers. The drastic change in Data Accessing Methods and Usability has caused the BaaS ecosystem to evolve quickly from a niche vertical into an important industry segment.
Lately termed as Heroku (PaaS) for Mobile Platforms, these BaaS platforms , like Heroku, enable mobile app developers pick and choose which backend services they want to integrate into their apps, which gives developer to focus on perfecting an app's user experience, its design and client-side code than worrying about Backend infrastructure.

Started by StackMob, later the race was joined by Kinvey, Parse and Cocoafish.  There are at least 20 companies that now focus on BaaS in one form or another. The big list comprises of: 
Stackmob, Parse, Kinvey, Apple's iCloud, RhoMobile, Appcelerator (Cocoafish), FeedHenry Astrum Space, Scotty App, Webmynd, YorAPI, CloudyRec, Applicasa, QuickBlox, mobDB, Netmera, Kumulos, CodeCloud.io, Sencha.io,Tiggzi and Zipline Games (through its Moai platform).
BaaS and Mobile Applications
There are also a couple of large companies that could move into this space very easily, including Amazon with its AWS products, Microsoft with its Azure Cloud, Google with App Engine, and Rackspace.
And Appecelerator with its ACS (Appecelerator Cloud Services) taking Cocoafish has come up with titanium SDK 2.0 a BaaS system, that gives abilities to write apps,  Objective-C (iOS), Java, PhoneGap, Sencha and HTML5 (among similar services) for native, hybrid or mobile Web deployment.
The goal of each BaaS system is to provide basically the same set of functions to mobile developers. Yet some have broader goals while others focus on certain niches of the mobile development industry. For instance, iKnode calls itself a Backend as a Service provider, but it is designed specifically for .NET architecture, which will limit its broader appeal. CodeCloud.io is a hosted NodeJS and SQLite platform that gives it BaaS-like functionality but also provides a narrower scope. Parse supports both data persistence and push notifications through its REST API.
Ideally in case you are going for any BaaS, here are the point worth pondering over:
  1. The Providers should have atleast satisfactory aptitude in REST (Representational State Transfer) APIs management and implementation.
  2. Facebook/Twitter/Google Login support for User Profiles.
  3. Location Based Data
  4. Analytics and Metrics
  5. Push Notification
  6. Custom Data Objects and Space.
Further, currently a Lot of start ups provide some of them (all of them provided by only some startups that too partially). The best of the best in the BaaS ecosystem do more than just provide certain functions, but also look to be an entire end-to-end cloud service that can make app developers' lives easier. 

The picture of future is still hazy as with advent of New App Age, the biggies in the business like said above may also get adamant to enter this market. With a great promise of growth, the Mergers and Acquisitions are very much foreseeable . The War Started by StackMob, is going to grow further and Bigger. 

Wednesday, April 18, 2012

Two Way Communication: Why Is it Required ?

Well, to start with Lets first try to find out what Communications means ? I tried digging deep, I came up with some bullets points features of an Effective Communication as:
  • The sender and receiver of information are properly matched
  • The message is communicated clearly – i.e. without misunderstanding or misinterpretation
  • Communication is made using an appropriate communication channel and/or method
  • The receiver of the communication is able to pass on any relevant and appropriate feedback (i.e. two-way communication)
There are many reasons why it is important for a business to achieve effective communication:
  • Makes successful decision making easier – decisions are based on more complete and accurate information
  • Better communication with customers will increase sales
  • Improve relationships with suppliers
Now what does a One Way communication Means? 

One Way Or Two Way Communication
One-way communication is linear and limited because it occurs in a straight line from sender to receiver and serves to inform, persuade or command.

Now to take this further to " Two Way Communication" Lets say We have two friends Alice and Bob. A two way communication can be defined as:
"Alice does originate a communication; this is heard by Bob,answered by Bob and acknowledged by Alice"
So with Acknowledgement by Alice, the interaction completes a circle of communication. It means a medium that help complete the circle also help to engage the Communicating Entities.

To summarize, Two-way communication always includes feedback from the receiver to the sender and lets the sender know the message has been received accurately.In two-way communication, communication is negotiated. Both sender and receiver listen to each other, gather information and are willing to make changes to work together in harmony. Their intent is to negotiate a mutually satisfactory situation.

Two way communication and Engagements are of course based on other variables like Timing, Media, Content Etc, also. Interaction and Two way communications are the truth behinds Ubiquitous Social Media Growth. Two Way Effective Communication is thus required for :
  • Branding Your Product
  • Interact with Customers - Feedback, Queries, Complaints, Product Reviews Etc.
  • Engaging Customers through Loyalty Programs
  • Advertising Your Product
  • Carry Out Market Research
  • And Lot more....
And How and Why SMS Conversations is best for 2 way SMS communication On On Demand CRMs like Salesforce.com ? Click here to find more


To read more about 2-way Mobile Marketing Campaigns, click here.



Saturday, April 14, 2012

Server Upgrade Successful - 14th April 2012


Dear All,

We have successfully upgraded our servers. Now we have now latest updated softwares with more reliable service for you.

Our service is live now.

If you face any problem, please email us on [email protected] or Tweet us @smsmagic. or @screenmagicMM



- Customer Support @ Screen-Magic.

Friday, April 13, 2012

SMS Magic Downtime Notification - 14th April 2012



Dear Customers,

Please be informed that Screen Magic Mobile Media will be performing Up-gradation/maintenance work during the period specified below which will affect outgoing and incoming SMS traffic. Messages will be queued during this period.

Type: Server Upgrade

Customer Impact: High

Date: Saturday, April 14th, 2012

Time: 11:00AM to 13:00PM (IST,Indian Standard Time)

Impacted Services: SMS Magic App on Salesforce , SMS Magic Customer Portal

Description: We are upgrading various system softwares for better performance.

We apologize for the inconvenience, and will keep you updated with the latest developments if need arises.

Kind Regards,

SMS Magic Team
[email protected]




For more information on SMS Magic Interact, go to



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