Wednesday, July 20, 2011

Required: Web Designer/Front-End Developer

Position: Web Designer/Front-End Developer
Place : Borivalli West, Mumbai
Type: Contract

We're good people. We are looking for a long engagement for Web designing and Online Product packaging.

Want a Project that will test your ability to balance code and beauty while preserving our product's brand equity?

Screen Magic Mobile seeks a Web designer/front-end developer with a hunger for taking skilled, analytical creationism and transforming it into engaging, useful Web-driven packages that demonstrate creative innovation and an understanding of our brand. 

You'll be responsible for making the design/renovation of our digital products. We'll be working on packaging our product SMS Magic Interact and its promotion across the globe.

We need a Web-centric designer who has a strong understanding of user experience, design ideas and principles. You’ll be our first line of defense when something on the site breaks. Site usability and fixing front-end problems are your main responsibilities, but we also expect you to have a basic understanding of back-end structure so you can work with the people in charge of fixing it. 

A little about us:

Screen Magic provide state of art platform that can be easily integrated with any CRM to send and receive SMS within the platform. We are currently partner of Salesforce.com and Zoho.com for catering SMS needs. Screen Magic has already registered 200+ international Customers on these CRMs.

Skills needed:

  • Blogger/Wordpress knowledge that goes beyond a simple install and extends to
    the plugin level.
  • HTML/5, CSS, JavaScript, jQuery, Flash/ActionScript,Ajax, Photoshop/Illustrator.(Even if you don't know all of them, give it a try contacting us.)
  • A portfolio that speaks to the same.
  • Bonus points if you’ve got a good working knowledge of SEO and are actively communicating online (blogs, Tumblr, Twitter) with others in the Web design field.
  • Knowledge about current Web trends/technology.
  • A spirit of experimentation

Note: Send a cover letter, résumé, and examples of past work to Gold Hassan at [email protected].

Monday, July 4, 2011

A Case Study: Complete Mobile Marketing Plan

Case Study

Client : A RENOWNED SOAP BRAND

Customer Requirements:

Services Offered:
  • The database analysis and classification based on various demographics.
  • The Customer loyalty program
    through various schemes and campaigns including the ON-SCREEN discount coupons.
  • The customer acquisition through the basic referral programs ran on the existing Customers. This program turned out to very successful in terms of the addition of new customer contact in Customer’s Database.
  • Various Product launch based on the variables like session ( Monsoon, Winter, Festivals), demographics (age, place of putting up, birth month etc)
  • Preference based advertisements/ personalized SMSing.

Other variables:

  • Database classification based on defined demographics by customer.
  • Automated system to send the response and view all the responses at the same time.
  • A Web-based campaign manager that enables the Brand manager to keep track to all the campaigns ran in real time and also adds the ability to see the Keyword based response of all the campaign at one go at one place.

Results:
  • Screen-Magic (S-M) campaigns were able to increase the Customers database by 30%.
  • S-M enabled the customer to do the preferential advertising, thus getting special engagement with the users.
  • S-M worked with the vision of increasing the sales and credibility of the Brand which was gained through rows of specially designed campaigns based on the specific needs of the customers.
  • Sales increased due to better awareness of the Brand.
  • Mobile Content on Brand Product started a chain reaction of User Pushed content flooding on the Campaign manager.