Internet has all sorts of knowledge in it...Wish it was easy to index all the relevant data for ready reference for anything.
I have been searching Web for a Complete guide for SMS Marketing (of course we dont get any book of that name in market, and I wanted to jump into SMS Marketing arena) , that can tell you actually how to start from the scratch and make the campaign successful.
Everybody told about Flashy tips, but still, I found absence of the basics. The following document will give you a clear picture about each steps, measurement variables, Humanitarian Tips, Loyalty program basics , Market Segregation, some crucial facts and figures.
I have documented all that I have learned all these years. This is of course first part. Customer Loyalty Program and Customer Acquisition program on SMS are yet to be documented. Hope it will be shared soon with you guys.
Till then Happy Campaigning. :)