When it comes to Mobile, the media and game plan changes altogether. You are dealing with an entity that is way too personal than a TV or Radio. You are invading your Customer’s Pocket.
How to do it on Mobile I will say "Be careful, you are dealing with some Device that may explode."
The Best practices of Running Customer Loyalty Programs on Mobile are as:
- Create Regular Offer Campaigns. Referring to the To-Do’s List can make your life simpler. Your SMS Campaign should create a unique Identity among the Customers (which is of course, no one would like an Identity as Spammer).
- Create Mobile Feedback System. A feedback system is must for any CLP. A mobile based Feedback system is very effective yet too easy to implement. The Feedback system can be for e.g. A campaign asking Customers to send in their queries/Feedback/Problem faced starting with certain Keyword. You can further segregate and respond back. It creates a sense of belonging and caring among Customers.
- Create Quizzes and Polls with Reward Programs (Point Based). Regular Quizzes and Polls have two Advantages:
- Keeps Customers engage
- Give you the feedback about general Image of your brand in Market.
- Regular Customer Feeling very special and elite among others.
- General Customers feeling jealous and motivated to register for your CLP.