Saturday, June 25, 2011

Server Upgrade Successful

Dear All,

We have successfully upgraded our servers. Now we have more powerful servers for your service.

Our service is live now.

If you face any problem, please email us on [email protected] or Tweet us @smsmagic.

- Customer Support @ Screen-Magic.

Friday, June 24, 2011

SMS Magic Downtime Notification

Wednesday June 24, 2011

SMS Magic Interact

Dear Customers,

Please be informed that Screen Magic Mobile Media will be performing Up-gradation/maintenance work during the times specified below which will affect outgoing and incoming SMS traffic. Messages will be queued during this period.

Type: Up-gradation

Customer Impact: High

Date: Saturday, June 25th, 2011

Time: 11:00 to 13:00 (IST,Indian Standard Time)

Impacted Services: SMS

Description: Due to heavy Client requirements, we are now shifting our applications to more powerful server to give you faster and better service.

We apologize for the inconvenience, and will keep you updated with the latest developments if need arises.

Kind Regards,

SMS Magic Team
[email protected]

For more information on SMS Magic Interact, go to

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Thursday, June 23, 2011

Customer Loyalty Programs on Mobile

"Any Small Event that makes Customers life simple, attract them to spend happily and more."

When it comes to Mobile, the media and game plan changes altogether. You are dealing with an entity that is way too personal than a TV or Radio. You are invading your Customer’s Pocket.

How to do it on Mobile I will say "Be careful, you are dealing with some Device that may explode."

The Best practices of Running Customer Loyalty Programs on Mobile are as:
  1. Create Regular Offer Campaigns.
  2. Referring to the To-Do’s List can make your life simpler. Your SMS Campaign should create a unique Identity among the Customers (which is of course, no one would like an Identity as Spammer).
    The regularity pays a lot, it make them feel valued & wanted so they remain loyal to us! And that’s all we have to do.

  3. Create Mobile Feedback System.
  4. A feedback system is must for any CLP. A mobile based Feedback system is very effective yet too easy to implement. The Feedback system can be for e.g. A campaign asking Customers to send in their queries/Feedback/Problem faced starting with certain Keyword. You can further segregate and respond back. It creates a sense of belonging and caring among Customers.

  5. Create Quizzes and Polls with Reward Programs (Point Based).
  6. Regular Quizzes and Polls have two Advantages:
    • Keeps Customers engage
    • Give you the feedback about general Image of your brand in Market.
    Adding Prizes and Rewards (I suggest, something that gives Instant Gratification to Customers drives these campaigns to success) increase the values of any Interaction.

  7. Create Exclusive Couponing Campaigns.
  8. Exclusive Couponing makes Customers feel Special. Imagine a regular Customer carrying a heavy Discount Coupon on Mobile to your store and redeeming it in front of any general Customer. At this moment of time, the events that are taking place at your store payment desk are:
    • Regular Customer Feeling very special and elite among others.
    • General Customers feeling jealous and motivated to register for your CLP.
    Mobile adds the personal tinge in the event. It creates an image of One on One dialogue/communication with Customers and You (Brands).It also creates ease in their life.

  9. Create Mobile Content Channel
  10. Creating Mobile Content Channels help you create your own Mobile Facebook on your customer mobiles. Brands can ask Customers to supply content regarding their product (Experiences, shortcomings, Merits, Usage conditions etc) on Mobile (In One word or Two, I suggest, it makes it more happening). Publishing the best content in various media, instantly gives the customers a kick of fame. Try making it very interactive between You and Your Customers and also between Customers. The Content may be of Tips/Tricks of your product. Also you can explain various other utility of your product.

"All the money [or marketing] in the world can't buy you love and trust. You have to earn trust and love by how you behave over time."

Saturday, June 18, 2011

Cloud Computing and Startups : A tale of Two cities ..!!

Cloud computing as the name suggests helps in raining …!!!!

Cash Rain (of course, this was what I was talking abt) ...for Start Ups… How?

Cloud computing is more of a pricing innovation more than a technological innovation. (That’s what I think, what’s your take??)

Let’s explore together……

Cloud computing is the savior for a lot of Web based start ups , letting them start with small amounts of capital and scale quickly in response to demand (That’s why they call them On Demand CRM sometimes).

New startups don’t own anything yet, so they don’t have a legacy investment in physical infrastructure. They also don’t have IT departments, who
often have a stake in the old way of doing things.

After all, cloud computing is really just virtualization that’s hosted by somebody else. The mind-blowing thing is the ability to pay for computing like it is a utility.

Advantage 1: Success-Based Scaling

When something is a utility, you pay for it based on the amount you use. A startup can do “success-based scaling,” and have many months of minimal costs (and no revenue), before finding product market fit and starting to grow rapidly.

Success-based scaling reduces the risk of launching a startup, and reduces the capital required to do so. A startup might never find product-market fit, or it might be a hit for a few months and then turn out to be a flash-in-the pan. With cloud computing, you can quickly scale up to meet demand, and you can scale back down just as quickly.

More you Save, More you invest….

Advantage 2: Cash-Flow Positive Infrastructure

When something is a utility, you pay after using the service, instead of before you use it , that’s the difference between dedicated hosting and cloud computing. For a start up, the chance to delayed payment is real deal. Because revenues typically take time to collect, the business normally has to have a fair amount of cash on hand to continue to function while it waits to be paid.

Even a very profitable startup that is growing rapidly might have trouble paying its bills because it simply hasn’t collected the cash from its customers yet! For more information here…I have a story to tell…mail me on gold[at]screen-magic[dot]com

Advantage: Startups

Cash is the oxygen of business, and cloud computing allows companies to inhale the oxygen (by collecting revenue) before they exhale (pay their vendors). No wonder that in the last few years, web-based startups have grown like weeds even as the broader economy collapsed!

Cloud computing offers the potential to be inherently cash-flow positive and infinite growth without much of bandwidth (which is of course important in a start up).

What do you think about it….??

"Had Matrix been written on some cloud, humans would have been safe in all Matrix movies..."

Friday, June 10, 2011

SMS Marketing: All that you Need to Know to be successful

Internet has all sorts of knowledge in it...Wish it was easy to index all the relevant data for ready reference for anything.

I have been searching Web for a Complete guide for SMS Marketing (of course we dont get any book of that name in market, and I wanted to jump into SMS Marketing arena) , that can tell you actually how to start from the scratch and make the campaign successful.

Everybody told about Flashy tips, but still, I found absence of the basics. The following document will give you a clear picture about each steps, measurement variables, Humanitarian Tips, Loyalty program basics , Market Segregation, some crucial facts and figures.

I have documented all that I have learned all these years. This is of course first part. Customer Loyalty Program and Customer Acquisition program on SMS are yet to be documented. Hope it will be shared soon with you guys.

Till then Happy Campaigning. :)

Monday, June 6, 2011

Market Segregation and SMS Campaigns

Why do we need Market Segregation? Well, I (as a male) would of course not like to receive promotional SMS of Lipsticks, Skirts etc repetitively. That’s where the Market segregation comes in.

Mass marketing refers to treatment of the market as a homogenous group and offering the same marketing mix to all customers. Mass marketing allows economies of scale to be realized through mass production, mass distribution, and mass communication. The only drawback of mass marketing is that customer needs and preferences differ and the same offering is unlikely to be viewed as optimal by all customers. That is, absence of Human Touch.

Target marketing on the other hand recognizes the diversity of customers and does not try to please all of them with the same offering. The first step in target marketing is to identify different market segments and their needs.
SMS Campaigns can be very intrusive if segmentation is not taken care of. Some of the general segmentation that should be used while running any campaign are as below:

The following are some examples of geographic variables often used in segmentation.
            • Region: by continent, country, state, or even neighborhood
            • Size of metropolitan area: segmented according to size of population
            • Population density: often classified as urban, suburban, or rural
            • Climate: according to weather patterns common to certain geographic               regions

Some demographic segmentation variables include: ( Of course these will help a lot)
            • Age
            • Gender
            • Occupation
            • Education

Psychographic segmentation groups customers according to their lifestyle. Activities, interests, and opinions, SMS is one of the best tools that can be used for surveys. Some psychographic variables include:
            • Activities
            • Interests
            • Opinions
            • Attitudes
            • Values

Behavioral segmentation is based on actual customer behavior toward products. Some behavioralistic variables include:
            • Benefits sought
            • Usage rate
            • Brand loyalty
            • User status: potential, first-time, regular, etc.
            • Readiness to buy
            • Occasions: holidays and events that stimulate purchases

Behavioral segmentation has the advantage of using variables that are closely related to the product itself. It is a fairly direct starting point for market segmentation.

A successful SMS Marketing not only invoke interest of customers in Brand but also creates a Happy and Loyal Customer. We will discuss about Customer Loyalty program on Mobile soon.

Till then Happy SMS Campaigning… :)