Monday, May 30, 2011

Salesforce.com: Much Needed 2-Way SMS App.

Salesforce.com has emerged as one of the most successful On Demand CRM. It connects the Organization beautifully to its customer base. However, as the Market is growing bigger and the personalized Customer Relationship Management is a high time “YES I NEED IT” requirement.
Getting in touch with customers in simple yet most personalized way is need of the moment.

With everybody going Mobile, SMS gives exactly the solution to current scenario. SMS solution not only provide a media to communicate with the Customers but also internally and Personally.

With SMS support you can:

            1.Send and Receive Updates/Notifications/Alerts inside your CRM.
            2.Stay connected to your CRM
            3.Update Database using simple SMS ( for people working on field)
            4.Reach a number of people in just a single click (Bulk SMS)
            5.Create/Edit/Configure SMS Templates: No need to type in SMS                every-time, just click and find your template (which will use fields from CRM                itself) and Let the information flow.
            6.Brand your SMS and give it a personalized touch.
            7.Create Auto trigger, send Auto Notification for cases, tasks, Events
            8.Reach Anywhere across globe, just in a click
            9.In addition, SMS CRM enables you to keep a complete record of all SMS                communication with your customers, which can assist in creating a valuable                database of your customers' details.
            10.Wouldn't you like your Calender on your                  CRM to alerts you about any approaching                  event ?

Doesn't it makes your life look simpler??

A 2 way messaging system, enable the CRM to be more communicative and simple to use. (That’s what I think is the basic Idea of a CRM: Communication and Database). You get connected to your customers/workforce and Communicate.

SMS Magic Interact is one such application on Salesforce.com. Its Sweet, Its Simple and most importantly it makes you smile.

Monday, May 23, 2011

Step By Step SMS Marketing Campaign

We can find hundred tips on How to run SMS Marketing Campaigns But we cant find anything that really tells What to do stepwise.? Just go through the following steps and then you will be ready to launch your own SMS Campaigns.

Step 1: Create A Promotional Subscription Program

You create a promotional subscription program for your customers, such as “Mobile Movie Ticket Club”, that offers Movie Tickets UNAVAILABLE to the general consumer.

Step 2: Recruit Subscribers

Several methods can be used for opting in:

            • In-store signage, explaining the program and directing the consumer to text a keyword to a cell phone short code, or to a website. The customer opt in happens immediately with the short code method.
            • One can place the call-to-action on bags/packaging, register receipts, bag stuffers...etc., basically any medium that a customer takes away from your store.
            • A mobile program can also be advertised on billboards and radio/TV advertising.
            • If the business has a website, an opt-in form can be inserted, where one can also request demographic data that can subsequently be used for targeting promotions.
            • Whatever method you utilize to advertise your mobile program, you should provide an incentive for consumers to text in. That incentive will depend on the nature of your business. For example, a restaurant might offer its patrons 5% off that day’s bill for signing up.

Step 3: Create Promotional SMS Campaigns

Campaigns can be created to satisfy specific business objectives, such as filling in low traffic times, clearing overstock items, featuring new product…etc.

Step 4: Select A Subscriber Base For Your Campaign

Select from your subscriber base the population that best suits your campaign. For example, a shoe retailer may choose to send a promotion for a specific brand of athletic shoe to only males between certain ages. Remember that, if you use a website for your opt in, subscriber demographics can be captured.

Step 5: Create Your SMS Message For Your Campaign

Create the message that you want to broadcast to the target market identified in Step 4. It is recommended that some sort of Promotion Code be included in order to track results.

Step 6: Set Your Campaign To Broadcast

Stage the campaign for broadcast. You can specify the day and time of day that you want your message sent. When that time arrives, your promotion will be sent to the cell phones of your targeted subscribers as a text message.

Apart from Just following the above steps it is very important to follow the SMS Marketing Tips for good response and Long term relationship with Customers.


Step 7: Measure the Campaigns for various data.

Measuring a campaign can give you the basic insights on customers likings, disliking, Behaviour etc. The analysis of this data is very important for further campaigns, it help you give your customers what they want. For more information on Measuring the campaign visit Measuring the Campaigns


Happy Campaigning.... :)

Wednesday, May 18, 2011

5 Ways to schedule your Tweets..!!

Tweeting is new trend. What makes it interesting is the News feed that keeps on flowing and that too continuous. I needed some tweeting applications/services to schedule the tweets. Here is the list of the 5 apps/services that help you to schedule your tweets: Enjoy!!

Twuffer – Twuffer was developed for anyone who has a need to schedule pre-written, post-dated tweets, you can use it for different purposes, like tweeting hourly/daily/monthly announcements, running time based contests and so on.

AutoTweeter – A java based cross platform twitter desktop client that will allow you to schedule future tweets without using any external service.

Future Tweets – Future Tweets is a free service that lets you schedule your Twitter messages. Send it at a specific time in the future or send a recurring tweet daily, weekly, monthly or yearly!

TwitRobot – TwitRobot allows schedule your Twitter messages. Send status updates to Twitter even when your away from your phone or computer.

TweetLater – TweetLater allows you to schedule tweets that will be sent out in the future. Pretty simple and easy to use.


Which other service have you used to send out tweets in the future? Have you used any of the ones we listed here? Do let us know through your comments.

Tuesday, May 17, 2011

Measure Your SMS Campaigns !!


Effective and timely reporting on any advertising campaign is the make or break of its effectiveness. Even more important is knowing exactly what to measure.

Some of the Variables that should be well measured while in Mobile Marketing campaign:

            • No of SMS sent and Response Received.
            • Timing
            • Occasions
            • Trends etc.

Further the data is guiding light in itself. You can use the data to analyze the Customer Behavior and program your various campaigns around it.

Measurements may be passive or interactive.A passive measurement just give you the idea that something happened while interactive measurement take steps according to the real time results.

However the passive measurement give you the clear picture as a whole while the results of interactive measurement may be varied depending on various variables.

SMS Campaign has its own good and bad. Visit SMS Campaign tips for a seemless campaign.

Procuring a simple state of art SMS Campaign Manager with A simple User Interface and intuitive model can provide you with the Matrices to understand Market Trend and define your campaign according to it.

Screen Magic provide you one such Campaign Manager. For more information please get in touch with me @ [email protected]

Monday, May 16, 2011

SMS Marketing


When we talk about SMS marketing, basically it’s just more than simple Bulk pushed Texts. SMS Marketing is emerging as one of most ubiquitous media to reach the customers. SMS Marketing gives you some basic reason to go with:
·         Ubiquitous
·         Two way Communication
·         Personalized
·         Cheap
·         One click process
The coin has always two sides, above reasons are too compelling for Marketers, but again leaves a lot of side effect for consumers to deal with. Mobile Spamming comes into play here.
There are a lot of online programs and platform that allow you to run one such campaign. There are some basic tips that every Marketers need to follow to make their customers comfortable and more receptive about their campaigns
·         Adding Greeting and Name in the Mobile Marketing Text increase the chances of readability.
·         Content Is King, Keep the text small and effective
·         Too much information in one text often causes loss of core context.
·         Delivering Content Based on Mobile Handset increase the touch and feel of any content.
·         Location Based Content in Local Language adds Honey on the Butter. Goldie says Taste Matters a Lot.
·         Instead of Pushing Information to Consumers, Providing a Content Pull option increase the value of your product and content.
·         Adding Multimedia Links to text and driving Consumers on Web page gives Graphical touch to ur content.
·         Timing is great factor to increase Responses. Message Sent at right time produce better and more responses.
·         Targeting Specific Demographics for Marketing Campaign makes sense. Targeting Specific Context makes bigger sense.
·         Keeping Language free from jargon in any Mobile Marketing Campaign explains the power of Your Product.
·         Wishing Customers and extending special discount on Birthdays' increase Customer Loyalty.
·         Using Sender's ID as your Co. name add one more branding Medium to your Arsenal.
·         Regularity pays, Mobile Marketing campaigns done over an interval of time increase Brand recall.
·         Two way communication helps you build closer bond with Customers. Listen to ur customers view.
·         You don’t need to always commercialize the text. Simple Greetings now and then speaks for the brand in longer run.
·         Giving away Tips about product for free regularly to Customers help them understand your product better.
·         Adding quizzes and polls on Text about your product and broadcasting winner/result on Other Media adds fun to any Marketing campaign.
·         Doodling with your style of Text cuts the Monotony in the campaign.
·         Scheduling Message one at a time helps you include latest updates in new campaigns.
·         With Great Power Comes Greater Responsibilities. It’s your responsibility to fight Mobile Spamming. You can Be Spiderman and Batman of Mobile Marketing
·         Now and Then Sending News on urgent issues wins you customer’s appreciation.
·         Minimizing the Mobile Keys hits increase the chances of conversions. Longer the Process, More Tired I feel to Register.
·         Creating Buzz over all the Media simultaneously in Sync creates greater awareness in customers.
·         Using Text as Notification and Alert media changes the Text Value at all. It’s welcomed.
Hope these tips helps you launch your campaign and touch your customers in most unique way.
For more help and tips drop me an email on [email protected]

Wednesday, May 4, 2011

Fun Facts for Mobile Users...!!

We are one of them. All sort of technology and management skills are being developed everyday for our segregation according to our taste and requirement (of course location and time based necessities).

Yet everytime a new SMS from unknown number or random Sender is recd. on our mobile, we get irritated. May be we just do not need Bulk SMSing Application but much more. The ground is always open, Mobile Marketing needs to be done in a complete form which includes integration with social Media, Delivering mobile content, Location based etc.

The Mobile Marketers are using the basic facts for promoting/marketing their product with the most personal and Omnipresent medium (So omnipresent that its in your pocket while you are going through this) of communication.

Lets go through some very interesting facts as Mobile User:
o 97% of SMS are opened. (They are opened of course bt only 50-70% gets the eye scroll and further if we talk about reading the SMS, the % comes down to 30-40%.)
o Smartphones will grow by about one third to 43% of mobile users by 2015 according to eMarketer. (of course smart choice)
o Blackberry’s desirability pales compared to iPhone and Android for next operating system choice among smartphone owners however it is still popular among corporate users and teens. (Its fruity name has always attracted me)
o Women are more likely to get an iPhone while men are more likely to get an Android according to The Nielsen Company.(Now thats so obvious isn’t it? What if iphone where pink)
o Three out ten consumers are planning to get 3G service in the next twelve months. (Now where they are going to use smartphones then?)
o Voice usage dominates work hours and apps dominate after work hours according to Zokem via ReadWriteWeb. (Mobile is omnipresent devil, it kills your time everywhere :) )
o The biggest categories of non-data usage for mobile phones are photographs and text messages according to Pew Research. ( why in the world Sony Ericsson Idou has come up with 12MP mobile ?)
o Social media usage on mobile devices continues to grow with 49.4million users in 2011; a 27% increase from 2010.
o Women send more text messages per month (716) than men do (555) based onThe Nielsen Company tracking. (Is this a fact?)
o The U.S. is the second largest mobile advertising spending market globally after Japan, according to Smaato. ( Come On India Dikhado.. )